Concept, Art Direction & Creative Direction & execution for Jung von Matt/Alster - TUIfly
Together with:Jan_Florian Ege, Johannes Riffelmacher
TUIfly one of germanies leading airlines asked us to help them to create more brand awreness on social media. So we invented the "TUIfly Globeblogger". Via social media you got the opportunity to apply to be one of TUIfly's bloggers that were sent on a "one in a lifetime" trip. To apply you had to send in a video of you explaining WHY you were the best choice for this job.
The users then got to vote their favorite canditate... The winners were then sent on a "around-europe-trip" using social media channels to report about their adventures. The TUIfly Globeblogger boosted their Facebook page (pun intended!)