Art Direction & Execution, Directing for Philipp und Keuntje GmbH - Jägermeister Mast
Together with: Holger Lindhardt, Robert Müller
The 5-minute Wildshopping Sales Show was specifically developed with the goal in mind to be a parody of the average home shopping show.
Every month, there's a new episode featuring the brandmessengers "Rudi" and "Ralf" advertising the month's newest weird Jägermeister products.
This show has added value on top of what traditional 20-second TV-Spots already do for the brand: reinforce the experience, rech new users, continue with the brand heritage of "innovation" and build up the brand facet "edgy". It has become a real part of Germany's TV landscape and it's name partically advertises itself.
"Hello and welcome to the Jägermeister Wildshopping-Show!
The show with wild wares for veritably wild shoppers.
Go edgy! Go against the flow. Break rules and conventions, act in the spirit of the Jägermeister brand claim "Achtung Wild" (Caution Edgy)"